FILM NEWS: Talisker®’s Sail-In Cinema Event a Resounding Success.

This weekend marked the world’s first sail-in cinema screening, an event hosted by Talisker Whisky to celebrate the end of the Isle of Wight’s famous Cowes Week regatta.

With hundreds of boats dropping anchor to watch Master and Commander: The Far Side of the World – the Russell Crowe vehicle picked by Talisker’s pollers over the similarly oceanic likes of Jaws and The Perfect Storm – the whisky’s own Juliet McInnes echoed the company’s original mission statement in light of the resounding success.

 ‘We were really excited about bringing this unique experience to the world’s most famous sailing event.’

Displayed on a 41ft x 21ft screen, the film drew in everything from luxury yachts to small inflatable rafts. Following the end of the movie, spectators were then treated to an impressive, and slightly more traditional, fireworks display.

It really is great to see Talisker celebrating cinema in such a novel and unique way. Taking movies out of their native cinema screens – in a similar vein to what Volkswagen have been trying to do with their See Film Differently initiative – makes for a far more immersive and memorable experience than is achievable from behind a pair of 3D glasses.

Here’s hoping it’s not too long before a sophomore event takes place in a harbour near you.